Sell Your Design Products and Artwork

Selection of products available to buy from not just a shop
Yeshen Venema photography

not just a shop only sells design products and artwork created by UAL students and alumni. Find out how you can submit your work through our open calls below.


New products for not just a shop are sourced through open calls. Students and alumni who meet the criteria in our handbook (see the not just a shop Open Call Handbook (PDF 2.1MB) can submit their work for the chance to get it sold in the shop.

Fine art

Artwork is displayed for 3 months and is accepted on a sale or return basis.


Please read the not just a shop Open Call Handbook (PDF 2.1MB) carefully before entering your work:

Product open calls (autumn/winter 2018 collection) Apply by 30 July 2018 (10am) for the chance to get your products sold in not just a shop
Fine art open calls (October-December 2018 showcase) Apply by 6 August 2018 (10am) for the chance to get your artwork sold in not just a shop
Product open calls (spring/summer 2019 collection) 20 January 2019 (10am)

We also run live briefs (such as our annual Christmas card competition) for current students. These provide students who may not have a market-ready product with chances to see their work sold. Sign up for the Careers & Employability newsletter to receive information about live briefs.

Please note if you are a current student on a Tier 4 visa you cannot sell your products in the UK. Please see the UK Government website for guidance notes on visa rules.

New product submissions

  • Two UAL staff talking in the the not just a shop store.
    Phtograph by Yeshen Venema Photography.

    Upcoming events

    Our enterprise events programme is designed to support students and graduates with getting their business ideas off the ground.

  • Painting by Sarah Palmer
    'Back to Back' by Sarah Palmer

    Fine art submissions

    Apply by 14 May 2018 (10am) for the chance to have your fine art showcased and sold in not just a shop from April-June 2018.

  • Photo of handkerchiefs by designer James Barker
    Handkerchiefs by James Barker

    Product submissions

    Apply by 30 July 2018 (10am) for the chance to get your products sold in not just a shop's autumn/winter collection.