Hackett visual merchandising project

The campaign, which aimed to support young British talent, allowed our visual merchandising and branding students to unleash their creativity by designing a new retail concept for eight store windows across London.

Hackett is renowned for its quirky and quintessentially British windows, and the brief asked students to be sympathetic to the heritage of the brand while still being innovative and experimental.

One of the big successes of the live project with LCF BA Visual Merchandising students was the diversity and individualism in their creative proposals, no one presented the same ideas... students interpreted the brief in a fresh and innovative way."

Matthew Thurlston - Head of Visual Merchandising, Hackett