Nathaniel Weiner

Lecturer in Cultural Studies

Central Saint Martins


Nathaniel received his MA in Media & Communications from Goldsmiths, University of London, where his research looked at online manifestations of the contemporary Mod subculture.  He is a PhD candidate in York University & Ryerson University’s joint PhD program in Communication and Culture.  His doctoral research project, The Not-so-secret Vice: Fashion, Consumption and Masculinity in Online Menswear Communities, used qualitative interviews and online ethnography to investigate the intersections of masculinity and consumer culture within online menswear communities.  While in Toronto, Nathaniel taught a range of courses across the disciplines of Communication Studies and Sociology.  These included courses on Digital Labour, Qualitative Research Methods, Sport and Society, Popular Culture, The Cultural Industries and Work, and The Sociology of Fashion. 

Nathaniel has published in Catwalk: The Journal of Fashion, Beauty and StyleThe European Journal of Cultural StudiesMen and Masculinities and Punk & Post-Punk.   He has also contributed to two research projects funded by Canada’s Social Sciences and Humanities Research Council: Seeing, Selling and Situating Radio in Canada 1922-1956, which investigated the visual and material culture of radio; and Refashioning Masculinity, which looked at how men use the material culture of clothing to navigate their gendered identities.   

Research Interests

Advertising, Consumption, Football, Instagram, Masculinity, Menswear, Online Communities, Online Shopping, Subcultures.

Research interests

Fine Art; Film; Video; Performance; Poetry; Literature 

Research statement

My research interests stem from a long-standing engagement with Cultural Studies and youth subcultures. Researching the way in which Mod, a 1960s subculture, continued to exist in online form, led me to my doctoral research, which looked at pseudo-subcultural style tribes and their online manifestations.  My research is guided by an interest in how gendered identities are formed in consumer culture and mediated online.  I am currently developing research on Football Casual style and subcultural nostalgia.