Ruta Cepulyte and Viktorija Agne Mackeviciute

Gold ear cuffs
© PRABA 750

Innovation Management, Central Saint Martins and MA Fashion Artefacts, London College of Fashion

Praba750 is a new kind of jewellery brand that creates beautiful, sustainable and timeless contemporary jewellery from recycled solid gold.

Recycled gold is a positive and ethical alternative to uncontrolled mining, which is linked to economic exploitation, human rights violations, child labour abuses and environmental risks.

Praba750 strives to be a driving force for change within the industry, by engaging with positive initiatives, contributing to social and environmental progress, and striving for total transparency. Every piece is designed and crafted in their European workshop, to guarantee traceability from raw material to jewellery box.

By designing and manufacturing everything themselves, the brand is able to offer solid gold, fine jewellery at an honest price.